What is the most important part of your business?
Business Model Canvas, has come from silicon valley a decade ago. As they had so many startup businesses that failed in 2 – 3 yrs – they looked into why.
Start in the right place – Customer
Describe your customer: –
- What jobs they do in their business
- What pains they have to get these jobs done
- What do they gain if these pains are done by someone else
- What are their values and emotions
- What is their point of view
Potential Customer Point of View
Pain Reliever – Gain Creator – Product / Service
Opt for a Safe, Meaningful or Radical solution
This then gives you your product or service that is tailored to your customers pains / problems and resolves them.
Not what you think they need.
When you have your products and services, then you can choose how to market them.
Only then can you create a price / revenue – remember that this can be market dependent, value dependant – what is the customer expecting to pay.
Then comes your costings based on your price / revenue – does this stand up – remember to include all overheads including paying yourself.
Set up some checks to make sure that – it all still works
Add your secret sauce to make you stand apart from your competitors!